Sarah entered the web industry in 2002. In 2005, she started freelancing under the name Bluefishsign whose origin remains a mystery. Her primary goal was to help individuals enhance their online presence.
In 2010, Sarah became a graduate for both the New Media Web Design and Computer Programming programs at Niagara College Canada. Throughout her time in these programs, she was recognized with the Niagara Scholar Award. Since graduating, she has established herself as a successful New Media Web Designer and Developer with over 12 years of experience in the industry. Drawing on her past work experiences, Sarah has also ventured into lifestyle photography as a way to enhance brand storytelling for clients.
In the years that followed, Sarah consistently incorporated "Bluefishsign.com" into the business until she ultimately took a hiatus to prioritize motherhood.
Now, Sarah has returned to the online scene under the name Haeberlee Inc., a freelance branding agency dedicated to SEO focused branding techniques that tell your story.